Economic growth and population migration have driven urban sprawl in the American Sunbelt for decades. Some cities have been particularly effective in parlaying windfall growth into visibility and unique urban identities. The ‘it’ status that attracts national curiosity rests on a balance of growth, livability, and edginess – traits that cannot be engineered or purchased alone. Post-Covid economic recovery is an opportunity for cities to revitalize their urban cores in manifold ways, even amidst growing turbulence and uncertainty. This article examines these shifting dynamics and considers whether a modestly sized heartland American city – Waco, Texas – is poised to achieve transformational change in its urban core.
Hartley, Kris. (2023). “Urban revitalization in the heartland: a 21st century perspective from Texas.” Greater Waco Business (Greater Waco Chamber of Commerce), p. 7-13.
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